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Cantine Ascheri Giacomo Sas
Via Piumati, 23 12042 Bra (Cn)
P.IVA/C.F. IT 02046280042
R.E.A. 150732 CN
Capitale sociale € 55.000,00 I.V.
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The ideas behind the design |
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The refurbishing and the creation of the Cantine Ascheri
Hotel have followed three distinct guidelines, which
blended together have resulted into a single harmonious
form
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Contemporary architecture
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Post-industrial look
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Nature and rural tradition
The whole complex is an example of minimalist art
typical of the post-industrial reality of the old
traditional tanneries which in the late 19th c.
made of Bra a thriving, rich town.
Leather, used in a wide range of hues, is in fact
one of the recurrent themes in the hotel furnishings,
while cement is used in thousand different ways:
bush-hammered in the hotel lobby, smoothed in the
wide courtyard or at sight in the partitions, the
beams and the bearing columns. Rusty iron beams,
and grey wooden trusses and planking are reminiscent
of this old world which now interacts with today’s
hyper-technological aspect of the wine industry.
Another interplay then takes place between nature
and rural tradition both visible in the mortar made
up as in the past of limestone and soil. This mortar
covers the building’s façade making
it look like a hill slope eroded by water and laboured
by man. The "brope", the horizontal
chestnut tree poles, which once created a colourful
effect when matched with the yellow of maize and
the lively colours of families’ laundries,
here become unusual sun breakers, tied up by means
of inox wire ropes outside large windows.
Finally, some natural elements “colonize”
the built-up spaces: a highly symbolic cork-oak,
grass coming out of the courtyard cement slits,
a shady bower covered with wild vines just outside
the Osteria Murivecchi and on the 1st floor hanging
courtyard. The bower is clearly reminiscent of the
local terraced hills covered with vineyards.
Vineyards that are here physically present in the
form of soil brought from the wine holdings of the
Ascheri family. This soil, pressed up between two
crystal sheets, forms a fascinating partition between
the courtyard and the bottle shop.
Though a contemporary pictorial and sculptural work,
both the walls and the central column in the bottle
ageing cellar conjure up visions of underground
tunnels dug up in marl and sandy soils.
For someone the huge central pillar bearing the
whole building looks like an imposing tree which
demonstrates that the Ascheri family’s age-old
roots are exactly there, in the deepest and darkest
part of their ageless village. |
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